Pier 1

This is Me

While other furniture stores try to sell you on their aesthetic, prescribing how you should design your home, Pier 1 is all about self-expression. Their customers are eclectic individuals who weave different styles to reflect who they are. That’s why in this campaign we set out to prove that a home is not made up of four walls, but rather the pieces that you choose to put in it. It’s a collection of all your experiences, space where you’re free to break all the rules and say, “This is me.”

To capture how a home reflects you, we turned to the famous photographer Nadav Kander to direct our films.

For product films we created fly on the wall moments that capture people living their lives to paint an unfiltered portrait of how they use Pier 1 goods.