Renewwwal
A Show Where We Renew Websites
Squarespace needed help boosting its social presence in the age of content. As a solution, we created Renewwwal — a social-first, community-driven series where Squarespace designers help New York City shops refresh their websites, transforming local businesses into authentic social content. After an initial consultation, business owners are presented with three tailored design options and make their choice live in front of the camera. The result is candid reactions, genuine storytelling, and a showcase of Squarespace’s creative expertise — giving back to the community while highlighting what Squarespace does best: making beautiful websites.
EPISODE 01
Luigi’s Pizza
In this heartfelt episode, we travel to South Slope, Brooklyn to meet Gio, who’s been locked out of his pizza shop’s website for decades. Over flour-dusted counters and family photos, we learn that what truly makes a great pizza is the neighborhood.
EPISODE 02
Peter Pan Donuts
In this episode, we head to Greenpoint, Brooklyn to meet Donna and Demetri, the duo behind one of the neighborhood’s most beloved donut shops. Between the nonstop buzz of the morning rush, we manage to serve up some fresh websites alongside the fresh pastries, with a steady stream of feedback from Donna.
EPISODE 03
The Lurk Shop
In this episode, we ride out to Bushwick to meet Ross, the straight-shooting owner of The Lurk Shop. Between belly laughs and the occasional dose of philosophy, we learn that while Ross can fix anything on two wheels, building a website is more of a mystery. Luckily, we’re here to show him it’s so easy, even a momo can do it.
