Renewwwal

The Show Where We Renew Websites

Squarespace needed help boosting its social presence in the age of content. As a solution, we created Renewwwal — a social-first, community-driven series where Squarespace designers help New York City shops refresh their websites, transforming local businesses into authentic social content. After an initial consultation, business owners are presented with three tailored design options and make their choice live in front of the camera. The result is candid reactions, genuine storytelling, and a showcase of Squarespace’s creative expertise — giving back to the community while highlighting what Squarespace does best: making beautiful websites.

EPISODE 01

Luigi’s Pizza

In this heartfelt episode, we travel to South Slope, Brooklyn to meet Gio, who’s been locked out of his pizza shop’s website for decades. Over flour-dusted counters and family photos, we learn that what truly makes a great pizza is the neighborhood.

EPISODE 02

Peter Pan Donuts

n this episode, we head to Greenpoint, Brooklyn to meet Donna and Demetri, the duo behind one of the neighborhood’s most beloved donut shops. Between the nonstop buzz of the morning rush, we manage to serve up some fresh websites alongside the fresh pastries, with a steady stream of feedback from Donna.

The show was entirely produced in-house, from filming to editing to grading.